Enhancing your

natural beauty

with healthy, clean beauty options

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MORE THAN JUST A BEAUTY STUDIO

Our clean and collaborative approach puts people and the planet first. From Petaluma roots to our sustainable rituals get to know the heart of our salon.

About Us

Services

black and white image of a woman with a lash lift and brow lamination

black and white image of a woman with a brow design

black and white image of a natural nail manicure

Lashes

Keratin Lash Lift + Tint
A gentle lift using advanced Korean techniques, paired with a deep lash tint for natural length, curl, and definition no extensions needed.

Brows

Brow Design
Custom brow shaping tailored to your bone structure for balanced, face-framing definition.

Brow Lamination + Tint

Soft, fluffy lamination and tint to enhance fullness, texture, and natural flow.

Natural Nails

maniKUR Clean Manicure
A health-first manicure using 21+ free, non-toxic nail care focused on repair, hydration, and long-term nail wellness.

Upcoming Events

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“…the design aesthetic and overall (authentic) energy of Jessica and her team blow a lot of the competition out of the water... Most of all, I enjoy how Jessica takes the time to explain the process and cheerleads for sustainable and cruelty-free products. Super, super, cool. So happy with the results!”

Erika S.

New year, new chapter ✨

After some time away, we’re so excited to unveil our fresh rebrand! The salon transformation is in its final stages, and what you’re seeing here is just the beginning.

Huge gratitude to @aaronringerdesign for bringing our vision to life with this beautiful new identity.
Devereux Beauty has always been about more than just services it’s about enhancing your natural beauty with sustainable, clean practices that honor both you and the planet.

As we step into 2026, we’re doubling down on that commitment and every service is designed with you in mind. We can’t wait to continue this journey with you.

Here’s to growth, transformation, and celebrating the beauty that’s already yours.

Yes, men get their brows done too 👏✨
Brow design isn’t about making you look “done” it’s about balance.
A tailored shape can frame your face, define your features, and give a cleaner, more polished look (without looking like you tried 😉).

Low-maintenance grooming that makes a big difference we love to see it.

#BrowDesign #MensBrows #CleanBeauty #NaturalBrow #BalancedBeauty #PetalumaBeauty

Lock me up 👮‍♀️✨ I’d rather get arrested than give up brows. Brows so good they should be illegal 😏🚨 #guiltyascharged #browqueen

✨ First grey hair sighting: in my nose 👃😂
The world may be wild right now, but at least I can control THIS situation. #SmallWins #ByeGrey

But lashes still get lifted, brows still get loved, and the coffee keeps flowing. #reallife #lashandbrowartist #smallbusinessowner

Meet Jessica! Founder and CEO of jDEVEREUX Beauty—NYC-trained (Anastasia Soare & Kelley Baker) and obsessed with lush, hydrated lashes + brows. Bringing precision, style, and smiles to every service.

#meettheteam #founder #bossbabe #lashartist #browartist #smallbusiness #beauty

Happy #NationalDogDay to our very own Chief of Wuv, Bubbles! 🐾 This tiny Maltese Mini Doodle is more than just a pretty face he’s our salon greeter, cuddle supplier, and all-around joy-bringer. Stop by for lashes & brows… stay for the puppy love. 💕

 #NationalDogDay #salonmascot #puppylove #petsofinstagram #dogsofpetaluma #doglover #dogsofinsta #smallbusinesslove #jDEVEREUXBeauty

Sisters. First brow transformation. And wow utterly gorgeous. So honored to share these moments. ❤️

#browtransformation #sisters #firsttime #browshaping #beauty #browgoals #smallbusiness

One of our absolute faves for brow days 🧼 @WestBarnCo soap brows give that perfect clear hold, without the flake thanks to glycerin-rich hydration. We’re here for it.

#soapbrows #browsonfleek #hydratingbrows #westbarnco #beautyproducts #browgoals #smallbusiness

Double lash lift, double the impact! Curls from root to tip and no more getting stuck in hooded lids. Effortlessly defined. 💁‍♀️✨

#lashlift #doublelashlift #lashlift #lashartist #lashesonfleek #beauty #beforeandafter #lashtech #lashlove

Still can’t fix a toilet… But I can give you the best lashes and brows in town. 💁‍♀️🚽✨

 #beautyhumor #lashesandbrows #behindthescenes #beauty

Yes, Bubbles is supervising 🐶💭 ‘Have you booked yet?’ Our next Botox events with @baybotox from @persimmon.life are August 18 & September 10 and spots are filling fast! Click the link in our bio to book now. #BotoxEvent #SalonDog #BubblesCheck

Men can get shaping done too and it doesn’t have to look ‘done.’ Customized brow services meet you where you are. Just a little remote fuzz removal and light trimming makes all the difference. #MensGrooming #BrowShape #NaturalLooks

Jessica may own the salon, but she might still get owned by technology! #SalonLife #BossProblems #TechFail

You rang? 😏 Brow magic, incoming. ✨

#FluffyBrows #NaturalBrows #BrowGoals #BrowStylist #CleanBeauty

The ‘90s are making a comeback but, that doesn’t mean your brows have to suffer ✨

This client wanted a thinner shape with the right shaping + a little patience, thin brows can still be FULL & thin.

Let us help you hit your brow goals without going overboard.

#ThinButFull #BrowGoals #BrowShaping #90sBrowsDoneRight #CleanBeautyBrows

Got these little jars laying around? 🫙 We’re ready to take them back at your next visit or whenever you’re in the neighborhood!

We sanitize and refill them to keep them out of the landfill ♻️ Fun fact: Most local recycling programs can’t process small items like this they literally slip through the cracks. But don’t worry, we’ve got options!

We partner with @greencirclesalons here at the salon, and you can also drop off at places like @ultabeauty, @sephora, @credobeauty, and @beautyheroes .

Let’s keep beauty clean 💚

#SustainableSalon #BeautyRecycling #CleanBeauty #GreenCircleSalons

Lash Lift + Brow Duo = effortless perfection ✨

Do we have a before photo? No. Do we need one with results like THIS? Absolutely not. 😍

#LashLift #BrowLamination #FreshFaced #CleanBeautyResults #JDevereuxBeauty

This could be you in the chair, relaxing, resetting, and walking out feeling like your best self 💛

What are you waiting for? 💻 Booking link in bio.

#LashAndBrowArtist #SelfCareMoment #CleanBeautyVibes #PetalumaSalon #ThisCouldBeYou

Sabrina’s coming back to the salon and ready to work her magic! 💫 For a limited time, she’s offering content model pricing:
✨ $100 Brow Lamination ✨ $100 Lash Lift ✨ $200 for the Duo

Same-day appointments + walk-ins welcome! Want in? Fill out the form in our bio to snag your spot.

#BrowLamination #LashLift #CleanBeauty #PetalumaBrows #JDevereuxBeauty

Taming dense brows with precision ✂️ Channel cutting helps remove bulk while keeping the natural shape intact, perfect for those fuller brows that just won’t lay flat. It’s all about control, not compromise. 💪🏼✨

#BrowTransformation #FullBrows #CleanBeautyPro #BrowShaping #ChannelCutting

Double the glow‑up, same service. ✨ While the brow lamination sets, your lashes are lifting because why book two appointments when you can level‑up both in one go? #browlamination #lashlift #tinting #bayarea #petaluma #sonomacounty #cleanbeauty

Self care knows no gender and good grooming is more than a want but a need. No wax, no redness just smooth removal with sugar from @sugardoh.co #sugarforall #browdesign #bayarea #sonomacounty #cleanbeauty

@baybotox from @persimmon.life will be here next Friday, May 23rd with her Botox magic—perfect timing to smooth things out before the sunny‑day selfies hit. Tap the link in bio to grab your spot and stride into warm‑weather season looking effortlessly radiant. #botox #bayarea #mobilebotox #sonomacounty #persimmon #persimmonlife

Self‑care session + puppy cuddles = ultimate relaxation. 🐾💖 Nothing melts stress faster than a self care nap with a furry friend curled up in your lap. Thanks for bringing the sweetness, and for trusting us with your beauty rituals!

#pawsandpamper #cleanbeauty #bayarea #sonomacounty #dogsofig

Brows in under 60 seconds? Challenge accepted. 🕒✨

Fill in brows with @plumescience pomade, a little of @jonesroadbeauty face pencil under the brow for concealer/highlight and @westbarnco soap brows for the final! Effortless, fluffy, ready‑to‑go arches that stay put all day. #browstyling #cleanbeauty #bayarea #bayareabrows #petaluma #sonomacountybrows

Out with the well‑loved, in with the fresh ✨💅⁠Our @deborahlippmann nail files are heading to @greencirclesalons for responsible recycling. Sustainable beauty means every detail gets a second life, and we can’t wait to pamper you with the crisp new files! #lowwaste #beautyrecycling #greencirclesalons #naturalnails #cleanbeauty #sonomacounty

Ever wonder what it really looks like to tint lashes? 👀 Talk about a satisfying up‑close look, no mascara needed and yes you CAN do this at home! #lashtinting #lashlifts #bayarea #cleanbeauty #sonomacounty

🙋‍♀️Who has seen our new space?

New address, same clean‑beauty.🖤 We can’t wait to share our space with you as it grows and evolves.

#jdevereuxbeauty #petalumabeauty #sonomacounty #bayarea

Sometimes it is the little things! Newest wax warmer from @starpilwaxusa sleek like a coffee cup, but heats up fast, warms precisely and features a removable silicone cup for effortless clean up. We are obsessed.

#starpil #waxing #beautytools

Effortless beauty, unlocked ✨ Ready to ditch the daily routine? Book your service today!

Service: Lash Lift & Brow Duo
Provider: @jdevereux_beauty

#LashLift #BrowGoals #EffortlessBeauty

Botox & brows? A match made in beauty heaven! ✨ We have 3 spots left for tomorrow’s Botox pop-up! Plus, more dates with @baybotox from @persimmon.life are coming up:
May 7th
June 4th
July 9th
and more 🔗 in bio

Who doesn’t love a little refresh?

#Persimmon #BotoxAndBrows #EffortlessBeauty #JDevereuxBeauty

Fake awake, but make it effortless! ✨ Our Lash Lift & Brow Duo gives your lashes that perfect curl and your brows a naturally lifted shape. You really can wake up like this. 😉

Service: Lash Lift & Brow Duo
Provider: @jdevereux_beauty

#LashLift #BrowLamination #EffortlessBeauty #bayareabeauty

Want the look of lash extensions without the commitment? 👀✨ We got our client event ready with @lashify the perfect diy alternative! If you’ve wanted fuller, longer lashes for a special occasion or just because this is an amazing option!

#lashgoals #lashify #eventready #petalumabeauty #petaluma

Enhance your natural beauty, long lasting, effortless and zero fuss!

Service: Lash Lift & Brow Duo
Provider: @katherinethecosmo

#lashlift #browgoals #cleanbeauty #browlamination #petaluma #sonomacounty

We usually reach for sugar, thread or tweezers for hair removal but, when we need wax we need very little. This mini wax pot from @thelondonbrowcompany is the perfect size for brows!

#browspecialist #waxing #petalumabrows #petaluma #bayarea #Sonomacounty

✨ The magic of a natural maniKUR! ✨ From dry and dull to hydrated, strong, and naturally radiant, without harsh chemicals.

Our maniKUR is based on the individual with focus on hydration and care. We tailor each service to your needs with products that help long term from @londontownusa . Talk about absolute nail goals. 🌿

Service: maniKUR
Provider: @katherinethecosmo

#maniKUR #healthynails #cleanbeauty #londontownusa #londontown #petalumanails #naturalnails

Have you met our neighbors? 🐾 When you visit our new space, you may be greeted by our welcome committee Kya & Reya from @flowercasita! Don’t worry, they are all love and friendly faces!

#dogsofpetaluma #petaluma #shoplocal #sonomacounty

✨And we give you… a princess!✨ The power of a good brow transformation! Watch this incredible before-and-after moment—because the right brows can truly change everything. 👑💖
#BrowGoals #BeforeAndAfter #JDevereuxBeauty #BrowTransformation #NaturalBeauty #CleanBeauty #PetalumaBrows #LaminationLove

As we reflect on the memories we’ve created in this space and prepare for our next chapter, we want to take a moment to thank all our amazing clients—you’re the reason we get to do what we love every day. A special thank you to @artbyshido for blessing us with your incredible mural that brought so much life to our salon. Cheers to new beginnings!

Brows: the ultimate refresh button!

Sometimes it’s not the tint fading…it’s your natural color growing out at the roots. Tinting can take years off your look, helping you appear younger AND more like yourself. ✨

We get it, life gets busy, and appointments aren’t always perfectly timed. That’s why we offer tinting tutorials and at home tint kits, so you can keep your brows looking fresh anytime you notice a change.

Let us show you how easy it is!

#MensBrows #BrowTinting #NaturalBeauty #PetalumaSalon #CleanBeauty

We’re channeling Penélope Cruz vibes today! From her early days on now, her brows tell the story of timeless beauty. Her journey shows us how brows can frame the face and enhance natural elegance

#PenelopeCruz #BrowInspo #BrowTransformation #CleanBeauty #PetalumaSalon

✨ *Real lashes, real brows, real results!* ✨

This before-and-after shows just how transformative a lash lift and brow lamination can be! Those lifted lashes and fluffy brows? 100% hers—no extensions or heavy products needed. 🌿

The perfect duo for anyone looking to wake up feeling polished and confident.

Service: Lash Lift & Brow Duo
Provider: @sabrinafarrarbeauty

#LashLift #BrowLamination #NoExtensionsNeeded #EffortlessBeauty #CleanBeauty #JDevereuxBeauty

Big changes are on the way! Stay tuned for exciting updates coming soon - 2025 is about to glow up! 🤩

#changes #staytuned #cleanbeauty #petaluma

🤓 Brow School is in session!

Perm vs. Keratin - what's the real deal? 👀
While both can give you that fluffy brow dreams are made of, here's why we're Team Keratin:

Perm lamination = higher risk of breakage (those kinked & broken hairs are no joke)

Keratin lamination = the gentle queen 👑
• Minimal risk of over-processing
• Actually helps repair previous perm damage
• Same gorgeous results

Your brows deserve the royal treatment! Book your keratin lamination and let's keep those precious hairs healthy and happy ✨

#browlamination #browtips #keratinlamination #browartist #broweducation

Even celebs like Kylie went through phases before finding their perfect brow. Remember: healthy, full brows take time, patience, and the right expertise. ✨

#browjourney #browartist #browtransformation #kyliejennerbrows

@katherinethecosmo started by saving me from having tech troubles, now she is expanding her talents and offering services! She is actively taking clients while finishing school (same day only! Tuesday, Thursday & Sunday). Link in bio to book.

Service: Lash Lift & Brow Duo
Provider: @katherinethecosmo

#jdevereuxbeauty #petaluma #sonomacounty #browspecialist #lashspecialist #bayareabrows #bayarealashes

Tis the season to shop local 🎁

@heebe_jeebe
@sonomaspicequeen
@blendcraftpetaluma

As we prepare for 2025, we wanted to give you a heads-up: our prices will be increasing next year to help cover the rising costs of products, moving, and ensuring we continue to provide fair wages for our team.

You’ve got one week left to lock in 2024 pricing before the changes take effect! Book now link in bio.

#JDevereuxBeauty #CleanBeauty #BookNow

#TBT Cameron Diaz’s brow evolution is a true beauty transformation. It’s a great reminder that brows grow and change, and we can love your look at any stage!

#JDevereuxBeauty #CameronDiazBrows #ThrowbackThursday #BrowTransformation #BeautyEvolution

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