Enhancing your

natural beauty

with healthy, clean

beauty options

Book Now!

Petaluma's Korean lash lift & brow lamination studio.

Celebrity trained. No tipping. Open 5 days a week.

MORE THAN JUST A BEAUTY STUDIO

Our clean and collaborative approach puts people and the planet first. From Petaluma roots to our sustainable rituals get to know

the heart of our salon.

About Us

Services

black and white image of a woman with a lash lift and brow lamination

black and white image of a woman with a brow design

black and white image of a natural nail manicure

Lashes

Keratin Lash Lift + Tint
A gentle lift using advanced Korean techniques, paired with a deep lash tint for natural length, curl, and definition no extensions needed.

Brows

Brow Design
Custom brow shaping tailored to your bone structure for balanced, face-framing definition.

Brow Lamination + Tint

Soft, fluffy lamination and tint to enhance fullness, texture, and natural flow.

Natural Nails

maniKUR Clean Manicure
A health-first manicure using 21+ free, non-toxic nail care focused on repair, hydration, and long-term nail wellness.

Book Now!

View All Events

“…the design aesthetic and overall (authentic) energy of Jessica and her team blow a lot of the competition out of the water... Most of all, I enjoy how Jessica takes the time to explain the process and cheerleads for sustainable and cruelty-free products. Super, super, cool. So happy with the results!”

Erika S.

Not all lash lift solutions are created equal.

Traditional perm solutions use thioglycolic acid. It works fast, but it's a stronger chemical, more likely to be harsh on the lash and skin.

Cysteamine solutions work at a lower pH. Slower, gentler, and it's what makes the Korean lash lift technique what it is.

We use cysteamine. Slower isn't a downside here, it's the point.

#PetalumaBeauty #CleanBeauty #LashLift

correction: everything in here, including me, looks amazing. glad we agree.

come see for yourself, link in bio

#DevereuxBeauty #LashesAndBrows #SustainableBeauty #PetalumaBeauty #BrowGoals

Some people are naturally blessed with incredibly long lashes you just can’t always tell when they grow straight.

✨ A lash lift changes everything.
By lifting your natural lashes from the root, we reveal the length that was there all along. No extensions. No mascara. Just your own lashes, beautifully enhanced.
This before & after is proof that sometimes the biggest transformation comes from embracing what you already have. 🤍

Ready to see what your natural lashes are capable of? Book your Keratin Lash Lift today.

#LashLift #KeratinLashLift #NaturalLashes #BeforeAndAfter #PetalumaBeauty SonomaCountyBeauty EffortlessBeauty CleanBeauty JDevereuxBeauty

The unibrow has LEFT the building 👋😂✨

This guy came in with his brother and friends for his very first brow design and honestly? The energy in that room was EVERYTHING. Silly, goofy, and a little dramatic but look at the result!
Here’s the thing: brow design is for everyone, at almost any age. A little shape and a clean-up can make such a difference in how you feel about yourself even if you spend the whole appointment making your friends laugh 😂

👀 PS - We are launching a NEW service specifically designed for teens and preteens very soon. Stay tuned because we are SO excited about this one!
Link in bio to learn more 👉

#BrowDesign #TeenBeauty #FirstBrowWax #ComingSoon #DevereuxBeauty

This is your sign to stop sleeping on your lashes 👁️✨

Before: straight, hidden, untapped potential After: lifted, curled, and absolutely stunning
No extensions. No mascara. Just YOUR lashes doing what they were always meant to do.

Book now 👉 [link in bio]

#LashLift #BeforeAndAfter #NaturalLashes #DevereuxBeauty #PetalumaBeauty

Me to your lashes and brows📞✨
I just want the BEST for you 😂

Seriously though a lash lift and brow lamination is the best decision you’ll make this season. Low maintenance, high impact, and lasting 6-8 weeks.
Pick up. Let’s talk about your glow-up 💕
Link in bio 👉

#KardashianVibes #SalonHumor #LashLift #BrowLamination #DevereuxBeauty

Left: beautiful. Right: still beautiful ✨

Lash lift + brow lamination is the duo that frames your entire face and changes everything. Wide awake lashes, fluffy defined brows, zero daily effort.
6-8 weeks of waking up like this 💕
Book yours 👉 [link in bio]

#LashAndBrowDuo #BeforeAndAfter #DevereuxBeauty #NaturalBeauty #PetalumaBeauty

Brow lamination = your brows, but better. ✨

This treatment restructures your brow hairs to lay where you want them giving you that fluffy, full, look 24/7.

Benefits include:
✔️ Fuller, thicker-looking brows
✔️ Covers sparse or uneven areas
✔️ Results last 6–8 weeks
✔️ Works with YOUR natural hair

Before & after speaking for themselves 👆

Book your appointment via the link in bio 🔗

Meet Rachel from Persimmon! 💉✨
She’s the magic behind keeping our wrinkles at bay, and we’re obsessed with working with her. Here’s why:
✨ She comes to OUR salon (hello, convenience!) ✨ She’s a Petaluma mom who gets it ✨ She’s an absolute sweetheart ✨ Transparent pricing, personalized care, and results that look natural never overdone.

Ready to meet her? Our next Botox event is coming up soon, link in bio to book your spot! 📲

#Persimmon #BotoxEvent #PetalumaBeauty #MobileBotox #DevereuxBeauty

Same lashes. Different life ✨
A lash lift takes what you have and brings it to life, lifted, curled, and wide awake for 6-8 weeks. No extensions needed.

#LashLift #BeforeAndAfter #NaturalLashes #DevereuxBeauty #KeratinLashLift

Bubbles heard “walk-in appointment” and took it literally
Just your daily dose of chaos and cuteness from our four-legged operations manager. He’s very busy. Very important. Mostly just very cute 😂
Come for the lashes, stay for the dog 💕

#SalonDog #BubblesEnergy #DevereuxBeauty #DogLife #BehindTheScenes

🌍 Happy Earth Day! In honor of this special day, we want to share some of the sustainable practices we’re proud of.

We’re thrilled to be certified as one of Sonoma County’s green businesses @greenbusinessca through the effort of @coolpetaluma initiative to help more businesses go green and make our community a better and more thoughtful place to live. 🌿

We also partner with @greencirclesalons , a third-party recycling program that helps us responsibly dispose of the majority of our beauty waste because what happens in the salon shouldn’t end up in a landfill.

Small steps add up to big change, and we’re committed to doing our part. 💚

How will YOU be green today? Drop your ideas below! 👇

#EarthDay #GreenBusiness #SustainableSalon #PetalumaLocal #EcoFriendly

From barely there to WIDE AWAKE 👁️✨
Same lashes. Zero mascara. Total transformation.
This is the power of a lash lift, bringing out what’s already there and making it impossible to ignore.

#LashLift #BeforeAndAfter #WideAwake #NaturalLashes #DevereuxBeauty

The scroll can wait. Your brows can’t 📲✨
You��’ve been thinking about it. You’ve been saving posts. Now it’s time to actually BOOK.

Fluffy brows are just one appointment away 💕
Link in bio. You know what to do 👉

#BrowLamination #StopScrolling #BrowGoals #BookNow #PetalumaBeauty

Proud mom moment ✨�
My eldest son got his first brow wax today and let me tell you, it was FUNNY, slightly dramatic, and absolutely worth it. No more unibrow, and he’s feeling way more like himself.

Self-care knows no gender. Grooming is for everyone.

#ProudMom #FirstBrowWax #MensGrooming #BrowDesign #MomLife

Meet Leanne! Our newest team member✨

@katherinethecosmo worked her magic on those naturally straight, downturned lashes, turning them OUT and UP while I gave her brows a mini makeover. Look at that reaction! �
Leanne is a Petaluma High student joining us on Sundays to offer support and we’re so excited to have her on the team.

PS - This is what happens when you work here: you WILL end up in the chair 💕

#TeamIntro #FirstLashLift #BrowDesign #PetalumaHigh #DevereuxBeauty

We’ve been in our new space for a whole YEAR 🎉✨
Moved on Valentine’s Day 2025 and honestly? Best decision ever. This salon has become everything we hoped for and more.
Thank you for every appointment, every trust fall into the chair, every referral, every kind word. You made this space what it is 💕
Here’s to year two of lashes, brows, clean beauty, and Bubbles being the best coworker ever 🐾
#SalonAnniversary #DevereuxBeauty #OneYear #PetalumaBeauty #Grateful

Do you know who this is? @furrybabiespetsit

When the reveal hits different 🥹✨
Lash lift + brow lamination = the ultimate confidence boost. Look at that smile—this is pure joy, and THIS is why we do what we do.
She walked in beautiful. She walked out glowing 💕
Ready for your transformation? Link in bio 📲

#LashAndBrowDuo #ClientReaction #BeautyTransformation #ConfidenceBoost #DevereuxBeauty

This first-time client has veil lashes lashes that grow downward, covering her eyes and literally blocking her vision. With her monolid, traditional lash lifts often don’t work.
But with our advanced Korean lash lift technique? We lifted those lashes UP and out of the way. Now she can see clearly, her eyes look more open, and she’s absolutely glowing.
This is why I love what I do 💕

#VeilLashes #KoreanLashLift #Monolid #LashTransformation #DevereuxBeauty

First time getting a lash + brow duo and look at this transformation ✨No tint needed just a gentle keratin lift to enhance what’s already there. Sometimes it’s not about adding more, it’s about bringing out your natural beauty. If you’ve been curious about trying it, this is your sign 💕

#LashAndBrowDuo #FirstTimer #NaturalBeauty #KeratinLashLift #PetalumaBeauty

Eyes wide open ✨👀
This lash + brow duo is giving serious lift, definition, and that “I woke up like this” energy. No mascara, no brow gel—just pure, natural enhancement.
Results that speak for themselves 🙌
Your transformation is waiting. Book through link in bio 📲
#LashAndBrowDuo #EyeTransformation #BayAreaBrows #EffortlessBeauty #CleanBeautyResults

Bubbles: being the world’s cutest distraction

Content creation is HARD. Lashes and brows? Easy.At least one of us knows what we’re doing 😂💕

#BehindTheScenes #SalonDog #ContentCreation #RealLife #DevereuxBeauty

Client appointment + puppy therapy = the ultimate self-care combo 🐾💕

Meet Bubbles, our resident cuddle expert. He takes his job very seriously. Supervising brows, providing moral support, and stealing hearts one client at a time 🥰
We believe beauty appointments should feel like home. Come for the brows, stay for the puppy love!

📸: Brow design in progress with Jessica

#dogsofpetaluma #salondog #petalumabrows #dogsofthebay

New year, new chapter ✨

After some time away, we’re so excited to unveil our fresh rebrand! The salon transformation is in its final stages, and what you’re seeing here is just the beginning.

Huge gratitude to @aaronringerdesign for bringing our vision to life with this beautiful new identity.
Devereux Beauty has always been about more than just services it’s about enhancing your natural beauty with sustainable, clean practices that honor both you and the planet.

As we step into 2026, we’re doubling down on that commitment and every service is designed with you in mind. We can’t wait to continue this journey with you.

Here’s to growth, transformation, and celebrating the beauty that’s already yours.

Yes, men get their brows done too 👏✨
Brow design isn’t about making you look “done” it’s about balance.
A tailored shape can frame your face, define your features, and give a cleaner, more polished look (without looking like you tried 😉).

Low-maintenance grooming that makes a big difference we love to see it.

#BrowDesign #MensBrows #CleanBeauty #NaturalBrow #BalancedBeauty #PetalumaBeauty

Lock me up 👮‍♀️✨ I’d rather get arrested than give up brows. Brows so good they should be illegal 😏🚨 #guiltyascharged #browqueen

✨ First grey hair sighting: in my nose 👃😂
The world may be wild right now, but at least I can control THIS situation. #SmallWins #ByeGrey

But lashes still get lifted, brows still get loved, and the coffee keeps flowing. #reallife #lashandbrowartist #smallbusinessowner

Meet Jessica! Founder and CEO of jDEVEREUX Beauty—NYC-trained (Anastasia Soare & Kelley Baker) and obsessed with lush, hydrated lashes + brows. Bringing precision, style, and smiles to every service.

#meettheteam #founder #bossbabe #lashartist #browartist #smallbusiness #beauty

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}

Follow us on Instagram

@devereux_beauty

MORE THAN JUST A BEAUTY STUDIO